Google New Feature: Google once again seems to be preparing to make a big change. This company led by Sundar Pichai has already made many changes in the algorithm of its Discover platform and now it is reported that the news headlines visible in search can also be presented in a new way. According to reports, the company is testing a feature in which a new headline generated by AI can be shown in place of the original headline.
Will AI write new headlines?
According to the report, Google no longer wants to be limited to just showing the original headline of the website but is experimenting with changing it and presenting it in a shorter or different style. The Verge reported that in some cases the original headline was replaced with a new line that was not written by the author.
Why are questions being raised?
Headlines are the most important part of any news because they set the gist and tone of the entire story. In such a situation, if these are changed then the meaning of the news can also change. The report cited an example where a long and clear headline was reduced to just five words. This made it seem as if the article was endorsing a tool, when in fact it was not.
Better or confusing for users?
Google says that this is just a limited test whose purpose is to show more relevant and simpler headlines to users. The company has been making small changes in the past too, but this time the use of AI can make it a bigger change.
New challenge for media industry
At present this change has not been fully implemented but if it happens then it can have a big impact for news websites. This also raises the question that who will have control over online content, the publisher or the platform? If Google fully implements this feature, it can change not only the headline but also the way news is presented.
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